I build custom digital tools for organizations that need to innovate.
Apps, client portals, internal dashboards, growth systems — built for the specific way your team works, not for the median customer of some SaaS. The three ventures below are working examples of what's possible. Yours could be next.
Dallas–Fort Worth, TX·WORKING WITH TEAMS WORLDWIDE
// CURRENTLY IN PRODUCTION
What I've built.
Three live products in production today. Each one started as a problem an organization needed solved. Click through to see them in action — or commission something for yours.
LIVE
OWNER / FOUNDER
Core AVL, LLC
Audio. Video. Lighting. Engineered for the moments that matter.
An end-to-end web presence for an AVL services firm working with Fortune 500 clients, ministries, and broadcast producers. Brand system, services architecture, project intake, and a case-study showcase built to convert serious commercial buyers.
View live sitecoreavlpro.com
LIVE
Handoff
The premium client portal for the work you ship.
A subscription SaaS for mixing engineers, photographers, and studios — branded subdomains, lossless file delivery, built-in payments, revisions, and a CRM made for creative work. Replaces the Dropbox-plus-Venmo mess with one premium portal.
View live sitecreativehandoff.com
LIVE
ChurchReach
Done-for-you growth marketing for churches.
A vertical-specific marketing service — Plan-Your-Visit ad campaigns, custom landing pages, and follow-up automation. Built for churches that want more first-time visitors, with productized pricing and clear conversion paths.
View live sitechurchreach.app
// ROUTING
How can I help you?
Tell me what you're trying to do — I'll point you to the right place.
- 01Email me directly.
I want a custom digital tool built for my business.
- 02Send you to Core AVL.
I need AVL equipment installed — or production help for an event.
- 03Send you to Handoff.
I'm a creative who needs to deliver work and get paid like a pro.
- 04Send you to ChurchReach.
I'm a pastor who needs more first-time visitors at our church.
// TRUSTED BY
Selected clients.
- DALLAS
MAVERICKS 
- Aliento Music Group
- Bethel Music
- Christine D'Clario
- Marco Barrientos
// ABOUT
About
I'm Paul. For fifteen years I've worked inside organizations where things absolutely could not fail — NBA Finals games, Fortune 500 keynotes, live broadcasts, ministry stages. The same pattern showed up everywhere: teams full of capable people, slowed down by software that almost-but-not-quite fits the way they actually operate.
So I started building the tools myself. Custom apps, client portals, internal dashboards, growth engines — designed for the way one specific team works, not for the median user of some SaaS.
If you've got a problem in your organization that a piece of software could solve, I'd love to hear about it.
// CONTACT
Let's talk
Project, partnership, or a problem you'd love to solve with software — drop a line.